Ageless, a campaign launched by the Provincial Government, promotes positive images of aging and recognizes the contribution of seniors in Newfoundland and Labrador. The Ageless campaign is based on the fact that ambition, involvement and participation in society can be lifelong activities. Using a series of posters, and print and radio ads, the campaign features local seniors actively engaged in their communities.
This campaign sheds light on violence against older persons and encourages residents to take action to eliminate violence in Newfoundland and Labrador. The campaign is a collaborative project through the Violence Prevention Initiative and the Provincial Healthy Aging Policy Framework.